Burger & Wok

Burger & Wok is a fresh takeaway concept located near Star City in Birmingham that uniquely combines customizable smash burgers, wok-tossed Asian dishes, boba tea, and matcha all under one roof. With only ten days until their grand opening, Centauri developed a highly targeted pre-launch content strategy to generate immediate local excitement and instant brand recognition for this unprecedented menu mix. By leveraging scroll-stopping food videography and precise local targeting, we successfully transformed rapid online visibility into massive real-world demand, launching the brand with a queue of over one hundred and fifty customers before the doors even opened.

Launching a completely new food concept with only a 10-day lead time before the grand opening left zero room for error. Burger & Wok needed to rapidly build awareness in a competitive area, generate immediate excitement, and drive significant physical foot traffic from the very first moment they opened their doors.

Centauri executed a fast, high-impact pre-launch strategy across TikTok and Instagram that showcased the highly unique menu combination to spark immediate curiosity. The campaign utilized scroll-stopping food close-ups, chef action shots, and precise local targeting around Star City to maximize visibility and turn digital engagement into real-world anticipation.